Five Reasons Google Chrome OS Will Fail

By David Coursey, PC World, 07/08/09

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As smart and popular as Google may be, the success of Chrome OS is not a fait accompli. Sometimes the smartest and most popular kid at school simply falls on his face. Google Chrome OS could very well turn out to be that kid.

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Will Chrome OS be the promising upstart that fails to thrive in the real world? It's much too early to tell, but here are five reasons that Chrome OS could fail:

1. Netbooks aren't the world

Netbooks may be important, but they remain a tiny part of the world's PC sales. Google's bet is predicated on strong demand for weak computers. It also takes advantage of a kink in Microsoft's armor: MS actually needs to sell its operating systems while Google can, for now, afford to just give Chrome away.

However, operating systems have been given away for years now and Microsoft has persisted. Linux accounts for about 1 percent of the OS market today, and has already lost the battle for netbooks. And there is a reason for that: It isn't Windows.

Google is counting on users of small computers not being tied to specific applications and being willing to accept low cost and, perhaps, ease of use over a more familiar and more powerful environment.

Some doubtless are, but enough to really challenge Microsoft? Not anytime soon.

2. Microsoft Can Shoot to Kill

I'm Steve Ballmer and here's what I say: Windows 7 NB (for netbooks) will be free through all of 2010. Starting right now. Anything Google can do, Microsoft can--at least theoretically--do better. Google wants to give away a netbook operating system? So can Microsoft.

It will be hard for regulators to complain as Microsoft is now reacting to a powerful competitor's frontal assault on Windows. And placing and end date on the freebie--which can always be extended--allows MS to charge once Chrome is vanquished.

But, does Microsoft even have to do this? No. There is strong evidence--Linux on netbooks, for example--that Microsoft can still successfully charge for what other's give away.

Do not underestimate what can happen when Microsoft gets mad. The company's biggest enemy in recent years has been itself. A new external threat may help Ballmer & Co. sharpen their thinking and respond like an angry immune system to isolate and overwhelm a foreign organism, like Google.

For more PC news, visit PC World. Story copyright PC World Communications, Inc.

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