SDL to buy Web content-management vendor Tridion

By Jon Brodkin, Network World, 04/24/07

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SDL International, a global information-management vendor, said on Tuesday it has agreed to buy Web content-management vendor Tridion and will integrate their products to help corporations communicate and interact with international audiences in multiple languages.

SDL agreed to pay $94 million, including $22 million in cash, in a sale expected to close in May. The transaction needs shareholder approval.

"In today's competitive landscape, global trade is an imperative that companies cannot ignore," Mark Lancaster, chairman and CEO of SDL, said in a statement. "The combination of SDL's translation-management system, providing supply-chain management and a virtual centralized multilingual repository, combined with Tridion's advanced WCM technology will enable corporations to conquer the significant language barriers that often stifle the globalization of their businesses. The combined solution creates a Global Web Content Management solution, which will allow companies to not only create, but specifically maintain multilingual Web experience for their customers.”

SDL says its customer base includes Bayer, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP.

Tridion competes in the Web content-management space against such vendors as IBM, EMC and the open source company Alfresco.

Tridion’s customers include Lexus, Ricoh, Sanofi-Aventis, Toyota and Yamaha.

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