Improve the usability of search-results pages

Add sophisticated but easy-to-use filtering and sorting controls

By Greg Nudelman, JavaWorld.com, 01/23/06

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E.R. Tufte, in his phenomenal book Envisioning Information, states, "Clarity and simplicity are completely opposite of simple-mindedness." This false simple-mindedness is often evident in the design of a search-results page. Even on some of the leading e-commerce sites, this important page is frequently made hard to use by excessive visual clutter or the complete absence of appropriate sorting and filtering controls. This is especially daunting as more and more raw data return as search results, without the appropriate tools to manipulate them.

A well-designed search-results page is well worth the effort, since it is the key to helping your users successfully achieve their goals and enticing them back to your site. The engineering challenge is to provide just the right kind of sophisticated yet easy-to-use sorting and filtering tools that map well to your customers' goals and mental models. In this article, I present some design ideas to start you on your way to creating a more usable search-results page.

Blood, sweat socks, and chicken soup

According to usability research, while most consumers search occasionally, more then half of all users are "search dominant," meaning they go straight for the search and ignore the rest of the navigation on the site (see Designing Web Usability: The Practice of Simplicity). Thus, the search-results page is used by a vast majority of the customers, and the usability of this page is often key to the usability of your entire site. Given this data, it is astonishing how many companies ignore the usability design of this important functionality and are content to let their users muddle through.

Nowhere is this more evident than in e-commerce, as the following tale of Internet shopping illustrates: My wife has a well-concealed passion for cooking, but loves cookbooks about chocolate. For her birthday, I wanted to present her with a well-illustrated tour guide to chocolate cooking nirvana, and I figured this guide should range somewhere between 5 and 0. I knew exactly what I wanted, so I bravely set my browser to Amazon.com and typed "Chocolate Cookbook" in the site's search function. Would you believe that (at the time of this writing) I found 14,597 books?

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